Paragraf Advokaterne advises on trademark law and assists in the preparation and submission of trademark applications in Denmark, the EU and the rest of the world.
Trademarks can consist of either one or more words (text) or an image (logo).
Certain requirements must be met before you can trademark your company name, product name or company logo. We will help you assess whether the conditions are met in your case.
When you want to apply for trademark rights, you must decide which countries the application should apply to. The more countries you want the trademark protected in, the more costs are associated with the application. The application will then be assessed in each country separately, but regardless of the processing time in each country, the protection – if the application is approved – will apply from the time of application.
Next, you need to choose which “classes” the trademark should apply to. You can only get trademark protection within the classes that your company deals with and which are therefore relevant to protect. You cannot get trademark protection in irrelevant categories “just in case”.
We often encounter trademark infringements – or violations of the Marketing Practices Act – when competing companies use each other's names in marketing, for example on the Internet.
Such use of the competitor's name is a violation of the Marketing Practices Act, which gives rise to claims for damages.
As a company, you can protect yourself against such abuse by trademarking your company. With a registered trademark in hand, Google, for example, will block anyone else from using your trademark in their advertising on Google. This is extremely valuable in today's marketing.
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